Growth doesn't come from more leads. It comes from finding the right ones.
Use the right data to drive the growth you need.
Drive Top-Line Revenue and Reduce Cost of Sales
How we move the needle on revenue generation
By delivering a game-changing application of sales and marketing technology using first-party data, AI, and real-world experience, ContextICP lowers the cost of sales and significantly improves your customer acquisition processes, increasing the sustainability and profitability of customer relationships.
Our philosophy
We know that modern sales is no longer about chasing every lead. It’s about precision, alignment, and insight. That’s why we help clients optimize targeted lead generation and improve B2B segmentation, so sales teams can focus on the prospects that truly matter, not just the ones that simply responded to an ad.
Our process
We focus exclusively on ICP models designed for sales execution, not operations, not analytics experiments, and not theoretical personas. Our phased methodology ensures ICPs are grounded in real revenue data, aligned to your sales workflow, and trusted by the people who use them every day.
Your customer data is the key to building your bottom line
360º View of Customers Increases Profitability
When you have a true 360° view of your customers, you have the power to unlock more profit from existing business. We leverage data science to predict customer behavior, allowing you to intervene at key moments to boost loyalty and profitability.
We also help you define your "ideal customer profile" by aligning customer behavior with operational strategies so you can grow revenue in your existing book of business and optimize your new business efforts.
Data-based selling helps your team work smarter
Get more from your BI platform
By gaining a full view of customer behavior — one that goes well beyond traditional BI data — ContextICP brings data to life, helping you drive sales growth. The process delivers actionable insights to grow your existing book of business and build a sharper lead and prospect qualification process.